Angelica Rotondaro

Angelica Rotondaro's details

Ms Angelica Rotondaro

Hochschule St. Gallen (Switzerland)


This is the User's interest, expertise and short biography:
Angélica Rotondaro, is a marketing / branding professional with focus in Latin American markets. In the last 16 years she has worked for companies like Kodak, Bayer, ABB, Bechtel and Holcim.

Co-founder of a Foundation for private investment in the public sector and responsible for de joint development with community members of a grass-roots program which has recently won the Brazilian American Chamber Awards (Premio Eco) and been selected as a Global Compact case study – Ortopolis Barroso.

Brazilian national, having lived and worked in Argentina, Chile and Switzerland, is pursuing a doctoral degree at the University of St. Gallen in the Organization and Culture Institute (DOK), with Prof. Dr. Yvette Sanchez as supervisor and is a member of the Instituto de Estudos Latino Suizo.

From January to June 2009, as part of the doctoral research, field work will take place in fair trade coffee and cocoa cooperatives in Brazil and Peru.

Expertise Keywords: coffee, cocoa, cashew nuts, latin america fair trade, financing training, marketing planning

Primary Expertise - Fair Trade Research
Research interest
Micro-financing; knowledge sharing; trade in the Souther Cone
Countries of expertise
Brazil, Peru, Switzerland
Additional information on expertise
PhD candidate at the University of St. Gallen. Research topic: Latin America Fair Trade Cooperatives' self-sustained growth - the influence of access to credit, human capital and culture.
Secondary Expertise - Fair Trade promotion/coordination (non profit)
Role / Function
Project Manager
Additional information on expertise
Developing a project to support small farmers operating in a Fair Trade system to better achieve cooperative's self-sustainability. The project is based on: Financial know-how; Information (connectivity, interactivity, ICTs); Innovation (through product and servies based on a marketing plan).