Eric Arnould

Eric Arnould's details

Prof Eric J Arnould

University of Wyoming

United States

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Author's short biography:


I joined the management and marketing faculty of the University of Wyoming in the fall of 2007 as Distinguished Professor of Sustainable Business Practices. Before that I was the PETSMART Distinguished Professor, John and Doris Norton School of Family and Consumer Sciences, University of Arizona, from August 2005-June 2007. I received my PhD in cultural anthropology, minor in archaeology from the University of Arizona in 1982. I then pursued postdoctoral studies in the marketing department at the U of AZ in 1982-1983 thanks to a grant I received from the Wenner-Gren Foundation for Anthropological Research. Between 1977 and 1990, I tried to do less harm than good working as a consultant on economic development problems in many West African countries. In 1990, I became a full-time marketing academic. I recently taught as the E. J. Faulkner College Professor of Agribusiness and Marketing at the University of Nebraska. I have also taught at the University of Colorado-Denver, Cal State University Long Beach, University of South Florida, Southern Denmark University, University of Ljubljana, Slovenia, Bilkent University, Ankara, Turkey, and EAP-ESCP, Dauphine University and IAE-Sorbonne all in Paris, France. I have consulted for CVS, Transfair USA, H J Heinz, Vertical Communications, Colorado River Outfitters Association, JCPenny, Rainbird, USAID, United Nations Environmental Program, CARE, and a number of independent consulting firms. My research on consumer culture theory, economic development, services marketing, and marketing channels in developing countries appears in many social science and managerial periodicals and books. I review research articles for several marketing and social science journals.
Eric Arnould's publications

authors year title journal or book other lang type link
Arnould, Plastina, Ball 2008 Does Fair Trade Deliver on Its Core Value Proposition? Effects on Income, Educational Attainment, and Health in Three Countries Journal of Public Policy & Marketing forthcoming English Journal  
Arnould, Plastina, Ball 2009 Does Fair Trade Deliver on Its Core Value Proposition? Effects on Income, Educational Attainment, and Health in Three Countries Journal of Public Policy and Marketing 28 (2)   English Journal Link